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Lecturer to Legend

Let's jump right in, shall we?

Watch the "Welcome!" lesson and get a feel for the program. Headphones on!

What you'll learn

How to plan and structure lectures for online delivery

Camera presence and authenticity techniques

Studio-quality recording and editing with equipment you already own

AI-assisted editing for speed and more human, not less human, lectures

Professional

Meant to upskill online course creators - those who have great material but need professional-grade production.

$899/seat
  • Lecturer to Legend Program
  • All program updates
  • Full access to Rowan Elder community
Enroll

Faculty

Apply for the faculty rate. Once your status is verified you will receive a discount code via your institutional email. (If you don't see one, check your junk folder!)

$499/seat
  • Lecturer to Legend Program
  • All program updates
  • Full access to Rowan Elder community
Apply - Faculty Rate

PhD Students

For doctoral students/candidates building a teaching portfolio before the job market. Same full program, priced for a student budget.

$249/seat
  • Lecturer to Legend Program
  • All program updates
  • Full access to Rowan Elder community
Apply - Student Rate
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Your best teaching - on camera.

Lecturer to Legend equips professors, instructors, and academic experts to craft online lectures that capture the power of their best in-person teaching. Whether you're starting fresh with digital tools or refining your skills, this program delivers practical training tailored to your level. This is the training you need for studio-quality, engaging, online lectures.

In-person classes also greatly benefit by having engaging digital content. By shifting information delivery online, you reclaim precious in-person class time for what truly matters: fostering discernment, building hands-on skills, and sparking Socratic discussions. This approach transforms classrooms into dynamic spaces for real education and deeper engagement.
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Meet the instructor

Dr. William McCumber has been coaching and teaching for over 30 years. He is a full professor of finance with research interests primarily in complex financial networks. He teaches online and in person at the PhD, graduate, and undergraduate levels. He takes MBA students around the world on global consulting projects and coaches undergraduate students in the Student Managed Investment Fund. 

If he had his druthers, he would be teaching Chaucer instead of agency theory and market dynamics, but he is exquisitely unqualified to do so. 

Not "Tips & Tricks" or Pedagogy PDFs

Presence & Software Mastery

Master recording and editing workflows that build authentic on-screen presence. Students best engage with digital content that is resoundingly human. Student deserve human guidance, and you deserve the support to share your expertise in a professional, compelling manner. 

Prep Once, Reuse Forever

Create reusable lectures - and a replicable workflow - that spans semesters and sections. Stop presenting the same material endlessly. Reclaim hours for research, mentoring, and life beyond the academy. 

Actual Output + Certification

Produce studio-quality lectures as tangible assets: link them on your CV, LinkedIn, or market packets as proof of teaching excellence. Earned by producing a studio-quality lecture evaluated against a best-practices rubric - 19 criteria across five dimensions - not by attending. Independently verifiable and yours across institutions (blockchain).