The forward-thinking answer to "faculty aren't incentivized to build quality lectures" is usually some variation on a stipend program: a few thousand dollars per faculty member to build better online courses, a deck of pedagogy slides, and hope.
Your faculty reinforce your brand. Let's make them brilliant online.
Deploy across a faculty cohort. We credential the ones who produce real work. You see all of it.

You're probably already paying for this.
Incentives cost the same for every additional person — nothing compounds. Quality is unverifiable, because no standard was applied. And whatever the first cohort learned, the second learns again from scratch.
From the faculty perspective, $500 to $2,000 against months of real work is frankly not much of an incentive. The people doing this well are doing it out of professionalism.
You could reimburse faculty individually. That buys receipts. You won't know who started, who stalled, who finished, or whether anything met a standard — you find out by asking each person, one at a time. Deployment is the version where you find out.
We don't build courses - we upskill the people who do.
Institutions invest in LMS tools but not in the people using them. You already own the recording infrastructure. Rowan Elder is the capability layer that makes what goes onto it worth watching.
Faculty work asynchronously around a normal load. Each produces a studio-quality lecture from their own material, scored against the same published rubric. The lecture belongs to the faculty member and the institution. What Rowan gives you is the standard it was measured against and the record of how it scored.
Faculty work asynchronously around a normal load. Each produces a studio-quality lecture from their own material, scored against the same published rubric. The lecture belongs to the faculty member and the institution. What Rowan gives you is the standard it was measured against and the record of how it scored.
Visibility, not vibes.
Enrollment and progress across the cohort
Rubric scoring and per-dimension skill evidence for every participant
Credentials issued against real work, verifiable by anyone
Term-end summary: participation, completion, rubric performance, what to change
You're not buying attendance records. You're buying evidence of capability.
The credential
Earned by producing. Verifiable. Portable.
Faculty who meet the standard earn a Rowan Elder credential naming what they demonstrated — verifiable by anyone, without contacting you or us.
We don't issue institution-branded certificates. A credential only your institution recognizes is a participation record with better typography. What you get instead is faculty holding something the wider market reads, and the record showing where they earned it.
